| Summary | GU1. I analyzed data from millions of users and designed A/B testing strategies that successfully improved user retention. |
| Problem | Declining User Retention: The platform was experiencing a noticeable decline in user retention rates, impacting long-term growth. |
| Mission | Improve User Retention Rates: My objective was to devise and implement effective strategies to halt the decline and improve user retention. |
| Action | - Focused on New User Experience: I concentrated on optimizing the initial experience for new users, as this is a critical phase for retention.
- Implemented Ad-Driven Content Personalization: I designed and launched A/B tests that tailored the initial content displayed to new users based on the specific advertisements they had interacted with before joining the platform.
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| Challenge | Achieving Sufficient Sample Size for New Users: A key challenge was ensuring an adequate sample size for A/B testing, as the target group (new users) was a smaller segment of the total user base. |
| Overcome | Leveraged Targeted Digital Marketing: I collaborated with the marketing team to conduct targeted ad distribution campaigns, which effectively drove a sufficient number of new users to the platform for robust A/B testing. |
| Result | Increased 7-Day User Retention by 10%: The new user experience improvements, driven by personalized content, led to a 10% increase in 7-day user retention. |
| Skill | Data Engineering |